From flat irons, to curling rods, styling sprays, brushing and changing our hair colours, our day-to-day beauty routines are all techniques that can weaken our hair. The first sign of damage is when broken hair of different lengths accumulates on the brush while simply detangling. As a major concern among women in not only Europe, but also North and South America, L’Oréal Professionnel has equipped it’s Serie Expert with the new line dedicated to anti-breakage, Inforcer.
Designed as a strengthening hair treatment, precisely dosed in Vitamin B6 and Biotin for a hair almost unbreakable. Vitamin B6 is known for its enzymatic action. It plays a very effective role in the production of energy and therefore in the way the hair grows. Biotin, on the other hand, stimulates both the production of fatty acids and the synthesis of vitamins B9 and B12, both essential components for hair quality. This duo is enriched with star actives and ingredients, Inforcer reduces hair loss due to breakage. Inforcer products also promise fewer knots, so easier detangling and a greater shine and overall conditioning.
Built into a full line-up, Serie Expert Inforcer offers a range of shampoo, conditioner and mask, which are all no-rinse products. In addition a smoothing anti-breakage product, a brush-proof spray and a night anti-friction serum are also available.
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